View Our Other Products at:

  • 1220 3rd Ave. ( East Side )
    212-517-6300
    800-338-7809
    1220 3rd Ave.
    @ 70th St.
    New York, NY 10021
  • 1992 Broadway ( West Side )
    212-231-7800
    800-338-7809
    1992 Broadway
    @ 67th St.
    New York, NY 10023
  • 45W 25th Ave., 6th Ave.
    800-338-7809
    45W 25th Ave. @ 6th Ave. New York, NY 10010

Special Offers

  • Design By What Matters

    Design By What Matters

    What room will your personality inspire? Let us help you design a room that feels like home, filled with shades and styles inspired by what matters to you.

    Learn More

  • Authentic Colors

    Authentic Colors

    Benjamin Moore colors can only be made in Benjamin Moore paint. Competitors claim they can match our colors, but the truth is they can't.

    See Why

Here you will find a listing of Benjamin Moore Paints' product lines.

Aura® Paint

Aura® Paint

Aura® paint covers like no other – even the deepest shades never require more than a second coat. Its fast-drying formula lets you recoat in as quickly as an hour and touch-ups are seamless. Aura paint’s proprietary Color Lock® Technology locks in color for incredible color depth and durability that won’t fade over time and wear. Low VOCs and low odor keep the environment healthier, too.

Aura paint is available in the entire Benjamin Moore® color palette of over 3,600 hues along with their popular Affinity Colors® – 144 harmonious colors that complement every style.


Available At:All locations

Natura™

Natura™

Recycling, buying organic, using energy efficient products – these are just a few of the choices you make every day to help the environment.  With Natura paint, you have an environmentally friendly option when it comes to painting the interior of your home, and you can count on the beauty and quality you expect from Benjamin Moore.

Unlike most environmentally friendly paints, there are no compromises with Natura.  It covers easily and beautifully, and because there are zero VOCs in both the paint and the colorants, you can choose from more than 3000 gorgeous colors.  Natura is virtually odorless, so your family will breathe easier.


Available At:All locations

Regal® Paint

Regal® Paint

The timelessness of Regal® paint is its perfect balance of functionality and aesthetics. Regal paint stands up to today’s active lifestyles in colors and finishes that create the home you’ve always imagined - a promise that has been met generation after generation.  Regal paint’s washable, mildew-resistant, and stain-release formula ensures the look you love is the look you keep.


Available At:All locations

Ben®

Ben®

Interior paint that’s style and budget-conscious, Ben® is a superior quality coating that applies and cleans-up easily, and dries to a strong, durable finish. Indulge your sense of style without sacrificing great design or your budget. Available in over 3,000 colors in flat, eggshell and semi-gloss sheens.


Available At:All locations

Fresh Start

Fresh Start

When only the very best will do, choose premium quality Benjamin Moore Fresh Start primers. Their unsurpassed performance ensures a successful project with superior results. Fresh Start primers are specially formulated for any type of substrate preparation and provide a complete system that is designed to maximize the performance and longevity of the Benjamin Moore topcoat.


Available At:All locations

Satin Impervo

Satin Impervo

A premium quality, low lustre, alkyd enamel. Satin Impervo Enamel possesses superb leveling and hiding qualities, and is easy to apply with brush, roller or spray gun. It has excellent sag resistance and clings to sharp edges and corners.


Available At: All locations

Aura Bath & Spa

Aura Bath & Spa

AURA® Matte Finish is part of an innovative paint and colorant system integrating the best technologies to deliver superior durability for any color along with the promise of long lasting beauty. In addition to using 100% acrylic latex, proprietary resins have been incorporated to give the product its extraordinary performance properties.


Available At: All locations

Color Samples

Color Samples

Take color for a test drive. Don't just guess. Know what colors you're getting before you buy. Benjamin Moore Color Samples will show you how our colors will look on your walls, house, porch, or anywhere else you want new color. You can see the colors on their actual surfaces, and in the correct lighting conditions where you plan to paint. It is the best method to make sure you're satisfied with your color selection before picking up a brush.


Available At: All locations

Impervex® Latex High Gloss Metal & Wood

Impervex® Latex High Gloss Metal & Wood

A quick-drying, high gloss enamel that when used according to label and system directions provides outstanding rust inhibition with excellent color retention and weather resistance. Impervex Latex High Gloss Metal & Wood Enamel is suitable for both exterior and interior metal and wood surfaces.


Availavbel At: All locations